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adidas

Z.N.E.

Z.N.E.

Z.N.E. IS A CATALYST FOR CHANGE.

 

WE WANT TO GIVE GEN Z THE CONFIDENCE TO FACE THE FUTURE. 

 

BECAUSE IF YOU LACK CONFIDENCE

YOU SIMPLY CAN’T SEE PAST THE PRESENT.

 

Z.N.E. MAKES THE FUTURE FEEL WIDE OPEN

AND THAT ANYTHING IS POSSIBLE.

WHILE SPORTS STORIES ARE OFTEN ROOTED IN THE PAST

ADIDAS WILL TALK ABOUT THE FUTURE.

THEY WILL ENCOURAGE THE CURIOUS AND PUSH THE BOUNDARIES

OF WHAT WE KNOW SO FAR.

LET’S FIND OUT WHAT’S OUT THERE.

Z.N.E. JACKET ALLOWS YOU TO STAY FOCUSED

AND CONCENTRATE ON YOUR FUTURE GAME.

adidas Z.N.E. NZT (EN)

adidas Z.N.E. Ning (CN)

To deepen a long-term engagement and conversion on adidas branding app in China, we built "The Master Of Focus" an AI that can help guide you through the focus-- "You're one with the Focus, and the Focus will guide you."

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OOH

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