Red Bull
Charge Ahead 2019
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Charge Ahead
In 2018, Red Bull began its resurgence as the leading energy drink the category by revamping its image and launching the "Charge Ahead Into Your Dream" campaign to the audience.
To continue its success, Red Bull picks up from where it left off as it challenges itself to create an even deeper and more meaningful connection to the audience while highlighting the functional superiority of the brand.
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The 2019 advert features a raw and cinematic life of Giang’s dream of climbing up some of the world’s highest summits. We see the grit and struggle of Giang to attempt to rise and breakthrough barriers from the different stages of his life. But through it all, Red Bull aids Giang into helping him conquer and charge ahead into his dream.
Charge Ahead Into Your Dream 2019
Charge Ahead
Mind Over Matter
To ‘conquer your Dream’ is loosely used in today’s generation. Everyone wants to be great but there aren’t many who choose to face the responsibility that comes along with it.
As the leading energy drink in Vietnam, Red Bull sparks interest leading up to its 2019 campaign that inspires people to charge ahead into their dreams.
Introducing Red Bull Mind over Matter— a print/online series that features stories of some of the greatest dreamers who’ve built a reputation Of embracing pain for their lasting glory.
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